HealthNews Salutes: MAYA Food Oasis

 

It is difficult enough for many people living in underprivileged communities to find healthy, accessible and affordable food for their families and it would be going out on a major limb to expect unprocessed, fresh produce. Thanks to MAYA, an SMS-based “virtual grocery marketplace,” obtaining healthy foods and developing better eating habits has become much easier.

Although the abundance of unhealthy food is often to blame for our nation’s obesity problem, it should also be recognized that the lack of accessibility to healthy food may equally be to blame. The MAYA Food Oasis’s mission is to recognize the importance of fresh produce and the impact it can have on societies who are suffering from health issues. “We apply human-centered design techniques to kick-start innovation and solve the business challenges of a connected world.”

Obtaining healthy, unprocessed fruits and vegetables in underprivileged communities may be hindered due to lack of transportation, communication and education however, according to the MAYA Food Oasis official website, “While smart phones and internet access are not universal in low-income populations, SMS-enabled cellphones are commonplace.”

Using simple, text-message ordering, individual consumers can connect with producers in their area.” After the order is placed it is delivered to a local church, daycare or employment center. After delivery the customer is notified and is able to pick up their order at the designated delivery center. MAYA is also implementing a social network system which will enable customers to discuss health and wellness topics.

Not only is the consumer able to benefit from the MAYA Food Oasis program by having access to fresh produce,the supplier also benefits by reducing overhead, gaining a wider customer base and by having an advantage over other physical stores in their area.